Bring your logo to this era.
You may already have a logo, but is it effective? Is it sending the right message?
The general population wants to know that you are hip with current trends in YOUR business. If they think you are stuck in the past, they will think other parts of your business are stuck in the past. Reflect modernization with your logo and brand. It also could be that your logo is actually still pretty neat, but it just needs a little tweak to bring it forward. Here's a good example of an old, outdated logo and a fresh, new look.