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HipTip #7: Distortion

Distortion sucks.

Ever see someone’s business card or website and their logo looks like someone sat on it or squished it into a wall? That’s called distortion. Graphic designers know that distortion is NEVER allowed. Not in logos, not in photos, not in fonts. Keep all elements the way they were designed to look. For an example, I have taken a page out of my own brand guidelines booklet to show you.

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HipTip #10: EMBRACE white space

White space is your friend. A good designer knows when to use white space to their advantage. When something is too cluttered, the viewer’s eye will bounce all over the place and the message will not


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