HipTip #9: Heierarchy

When designing an item that has lots of information on it (and even when there isn't), a good designer will use heierarchy to design. This means the most important

information is the largest and most prominent. The next most important information is the second largest and most prominent and so on... In almost all cases, your logo is NOT the most important piece of information and should NOT be bigger.


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HipTip #10: EMBRACE white space

White space is your friend. A good designer knows when to use white space to their advantage. When something is too cluttered, the viewer’s eye will bounce all over the place and the message will not

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