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Imagine your logo is your body. Branding is your brain and heart. The two must work together and should never be used without eachother. Branding is at the heart of everything we do. Each and every design should be created with a whole bunch of things in mind such as ideal client (aka target audience), goals, core values, etc... We always start with a complimentary in-depth creative brief which helps determine all of these factors.
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